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PRESS

THECUBE was founded in 2009.  At the time there were only a handful of spaces in London, according to all records THECUBE opened within the first 250 across the globe. By the end of 2016 there are expected to be around 15,000 of all shapes and sizes.

Starting at the beginning of the “coworking” journey we’ve seen the industry change but more importantly, we’ve seen the impact it’s had on people. Here are some cases of people talking about THECUBE in the press.

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2016

THE UK’s TOP 50 CO-WORKING SPACES FOR CREATIVE FREELANCERS AND ENTREPRENEURS

Creative Boom

“One of the first co-working spaces on the London scene, THECUBE aims to be more than just a range of desks; it aims to help and support freelancers and businesses with an interest in science, technology and design. It strives to be an incubator for small firms, finding ways to help them grow at its Commercial Street base.”

Tag // CoWorking Space

WHAT IT MEANS TO WORK IN A COWORKING IN LONDON

Elle Decor

“THECUBE, offers space which boasts partnerships with important entities related to the sectors of design, science and technology in the city. Avoiding the dispersive effect of large offices, THECUBE tries to recreate a more intimate dimension where everyone can feel part of a small collaborative community.”

Tag // CoWorking Space

15 OF THE BEST CO-WORKING SPACES IN LONDON

99 Designs

“This co-working space is dedicated to start-ups in the fields of science, design and technology. THECUBE is for entrepreneurs who exhibit creativity, curiosity and the willingness to be a contributor in what is a tight-knit community. The space contains high ceilings, plants and lots of natural light to give you that sense of freedom needed to be at your most creative. It is partnered with a number of national and international organisations and universities so if your goal is to create and innovate, THECUBE could be the perfect co-working space option for you.”

Tag // CoWorking Space

77 BEST LONDON COWORKING SPACES FOR YOUR STARTUP

Invoice Berry

“THECUBE is more than just a coworking space. It’s a community of professionals in various fields, which is always open and friendly.”

Tag // CoWorking Space

START-UP CULTURE LONDON

OneThirty

“Fast and effective co-working spaces such as the Google Campus, Impact Hub and THECUBE have made a great impact on the businesses of London.”

Tag // CoWorking Space

Video: PROFESSIONALS ON PROPTECH

RICS

Tag // Thought Leadership


2015

CAN THE PERFECT WORKSPACE MAKE YOU MORE PRODUCTIVE?

The Guardian

“If you sit an office that has poor lighting or lacks natural light, you will feel fatigued, unable to focus and your productivity will go down,” says Araceli Camargo, a cognitive neuroscientist and founder of co-working hub, THECUBE.

“Natural light contains what is called ‘blue light’. It boosts the immune system, increases dopamine levels and lowers cortisol levels. This means that being in a naturally-lit room will make you feel less anxious, happier and more productive.”

Tag // Thought Leadership

A DAY IN THE LIFE OF LONDON’s COWORKING SPACES

EnglishLuxury.com

“At THECUBE in Shoreditch, natural light floods the space for most of the day, spilling onto the hefty leaves of the plants inside. The left wall is covered in the latest art exhibition; drawings, and words, scribbled onto crisp white sheets. Araceli Camargo, THECUBE’s founder, emerges from the kitchen carrying a freezer bag full of apple segments. “The design of the space is informed by neuroscience,” she is saying. “Everything has been selected to be adaptive and responsive. It breeds curiosity.”

She climbs the stairs up to the mezzanine level, where several rows of desks blend into the all-white space. A few laptops pepper the otherwise pristine vista. Some of the city’s biggest brains occupy this coworking space: a surgeon, a political economist and a molecular biologist to name a few. Someone returns from a meeting bearing treats, and Important Work takes a brief pause as the sticky, caramelly delight of an apple turnover is shared out.”

Tag // CoWorking Space

BEST COWORKING SPACES IN LONDON

SheerLuxe

“Join THECUBE and you’ll get to power through work among a carefully curated and diverse community of artists, scientists, engineers, designers, anthropologists and more in their open-plan workspace on Commercial Street. Specifically designed to make you feel calm, focused and happy, you’ll find eye-catching artwork, plenty of natural light and not a closed-off cubicle in sight in this welcoming space.”

Tag // CoWorking Space

21 COWORKING BLOGS YOU SHOULD READ IN 2016

The Receptionist

“THECUBE is a coworking space in London which, in addition to hosting cool events, provides Inspiration for [Upcoming] Talk posts to supplement information from their visiting speakers! That’s just one of the content streams in their blogroll. Check out these others: How Technology Is Disrupting Real Estate & Complexity: The Application of Self-Organisation

Tag // Thought Leadership, CoWorking Space

THINK INSIDE THE BOX: WHY SHIPPING CONTAINERS MAKE THE PERFECT PLACE TO LAUNCH A BUSINESS

The London Evening Standard

“At THECUBE space nearby, Araceli Camargo, who co-founded the company in response to the 2008 financial crisis, says: “Most new companies do not want an office block, they want an entire ecosystem. According to statistics, millennials are the largest generation in the current workforce and they want a community and a sense of culture. They want to be around people who will inspire, help with ideas, and make them feel part of something bigger.” Camargo is a neuroscientist interested in the relationship between people and physical environments, and how it stimulates thought. THECUBE has regular exhibitions and talks. Next month, the think tank Club of Amsterdam is coming over to discuss how we will manage the transition from human-based intelligence to a superior machine intelligence in a constructive, peaceful and practical way.

Tag // Thought Leadership, CoWorking Space

INTERVIEW WITH ARACELI CAMARGO

Cofounder of THECUBE

TheCollective.se

Tag // Thought Leadership, CoWorking Space


2014

TOP 50 LONDON COWORKING SPACES – #14

The Rise

“A community + innovation consultancy. THECUBE helps companies create a culture of innovation using neuroscience.”

Tag // CoWorking Space

COWORKING SPACES AND COLLABORATION: GREATER THAN THE SUM OF ITS PARTS

Mikogo

“The GEC (Global Economic Crisis) had just struck and we knew a lot of people were going to be affected by the recession. We started the business to provide a place for such people going out on their own,” says Araceli Camargo of THECUBE, London’s first-ever coworking space. “It was an economic response and we wanted to offer a space to people who were going to be affected by the recession.”

Tag // CoWorking Space

CO-OPERATION……BUT NOT AS WE KNOW IT

The Co-operative News

One place this sense of movement and collaboration is being demonstrated is at The Cube, a co-working space in central London that is emblematic of the new trend for collaboration. 

“You’re not coming in for the space,” says Araceli Camargo, founders and owner of The Cube, “you’re coming in for the community.”

Established in 2009, The Cube is designed to foster collaboration. For Araceli, collaboration is at the heart of THECUBE. She thinks that the more flexible approach to work it embodies is natural for younger generations who “don’t want to be employed. All of my friends work like this. This is new to business, but in the creative industries, this is what was always done.”

Tag // CoWorking Space

HOW TO CREATE AN INNOVATIVE AND CREATIVE WORKPLACE ENVIRONMENT

NU Creative

“Companies like THECUBE and Gensler have cropped up to specifically target spatial design within the workplace……Camargo of THECUBE, an innovation hub, is also a cognitive neuroscientist and workspace placemaker. Her area of research is the relationship between physical environments and cognition. In other words, how our physical environments affect how we think and our wellbeing.”

Tag // Thought Leadership, CoWorking Space


2013

COWORKING SPACES IN LONDON

Deskmag

“This coworking space has recently done away with its mail-forwarding service as it develops more community events for members. One such new event at The Cube is the ‘Brainplay’, which is a creative initiative designed to let the ‘mind relax and play’. Members at The Cube range from scientists to fashion designers and are encouraged to work together and to use the coworking space as not just a desk, but as an opportunity to collaborate and learn. Starting in September of 2009, The Cube has always placed heavy emphasis on a diverse community and productivity. It seems that their plan has been working well, because in May 2011 they opened a sister space called Input Lofts in New York City, which is run by their innovation agency, Idea Engineering.”

Tag // CoWorking Space

BEST COWORKING SPACES IN LONDON

Payleven

“This co-working space, located in East London near the Shoreditch High Street station, was created in response to the financial crisis and opened in September 2009. THECUBE has a minimalist ambience, with much of the furniture and design crafted by hand, and an emphasis on mutually supporting the individual coworker. As normally there are regular events and training seminars to build up the individuals. They do emphasise that it isn’t a technology only workspace and has innovators from various fields including science, fashion and social impact.”

Tag // CoWorking Space

THE IMPACT OF COWORKING ON CAPITALISM

CoWorking Conference Europe 2013

“True capitalism as about independence, so one more person that is creating their own economy is one more person contributing to other businesses and creating economic flow […] Coworking spaces are a great breeding ground for true capitalism, you see the members at THECUBE London, exchanging services, generating connections, all whilst maintaining their economic independence. The entrepreneurs in the space may not be the next Donald Trump, however they are contributing to each other’s economy and taking positive steps into creating sustainable and strong businesses.

Read the rest of this very thoughtful post on The Cube London’s website

Tag // Thought Leadership, CoWorking Space

Video: NEUROSCIENCE, HIP HOP AND MORE WITH ARACELI CAMARGO

The Golden Gallery

Tag // Thought Leadership, CoWorking Space


2012

VIRGIN MEDIA BUSINESS AND THE GUARDIAN LAUNCH A HUNT FOR THE UK’S BEST INNOVATORS

Virgin Media Business

“An expert panel of judges has been put together to review and select the six most creative entries submitted via the Innovation Nation website. Judges include Richard Noble Project director for a global education initiative focused around a 1000mph land speed record attempt, the founder of one of the most successful London based start-up incubators, Araceli Camargo, and Brian Durrant, the CEO spearheading a revolution in the way education is delivered across the capital.”

Tag // Thought Leadership

START-UP COMMUNITY: BEST PRACTICE REPORT

Necmettin Erbakan University

“THECUBE’s aim is to make workers feel ‘calm, focused and happy’ through the design of the space. Co-workers are selected or curated by THECUBE, so as they form part of a complementary group of individuals and companies.”

Tag // CoWorking Space

CO-WORKING SPACES SHOULD BE BLAZING HOTBEDS OF CREATIVITY

Virgin Media Business

“THECUBE in London’s Shoreditch does things differently. Founder Araceli Camargo says: “You can’t always see people as competitors, you’ve also got to see them as collaborators”.”

Tag // CoWorking Space

Video: THIRD SECTOR WOMEN: LUNCH & LEARN

Third Sector Women

Tag // Thought Leadership

VIRGIN MEDIA BUSINESS OFFERS VISION OF A HYPER-CONNECTED FUTURE

Tech Hive

“”People are already striving to work closer together and pool resources so to explore new frontiers in technology and services. This will be supercharged in the future and ‘Generation IP’ workers will be drawing on huge collaboration, crowdsourcing information in real-time,” said Araceli Camargo, founder of an innovation space in Shoreditch, THECUBE, commenting on the report.”

Tag // Thought Leadership


2011

HOW ENTREPRENEURS CAN GET THE MOST OUT OF A COWORKING SPACE

Forbes

“And coworking facilities are spreading their wings internationally too – Moboff in Tokyo, La Cantine in Paris, France, and THE CUBE in London.”

Tag // CoWorking Space

IS PLANNING BAD FOR YOUR BUSINESS

INC.com

Conventional wisdom dictates that business planning is a key to success.  The U.S. Small Business Administration, for example, notes that the “importance of a comprehensive, thoughtful business plan cannot be overemphasised.” But Araceli Camargo, the 31-year-old founder of THECUBE, a co-working space in London, thinks that the impulse to plan is ultimately unnecessary.  In fact, she believes it to be downright bad for business. Last month presented her ideas to a group of about 30 young professionals lunching on burgers and cheese steaks at reBar restaurant in Brooklyn, New York. Via a spotty Skype connection from England, she delivered a PowerPoint of her research, titled “Think, Don’t Plan: Disruptive Business Strategy Tactics.” The talk, hosted by Digital DUMBO, a New York-based organisation that fosters business for New York’s technology community, offered entrepreneurs (and would-be entrepreneurs) a road map for starting a business based on action, rather than planning.

“In our research, we found that successful entrepreneurs have a flexible, nimble brain,”

Tag // Thought Leadership

COWORKING AND THE SHARING ECONOMY

Shareable

“Araceli Camargo, founder of THE CUBE in London (and soon-to-be-open Input Lofts in NYC), says that her members use something they call the ‘circular economy‘. “We feel that in order to get things moving in a coworking space where people’s budgets are slim, we help each other generate economy. For example, we would provide innovation advice for free to someone in exchange for connecting us with potential clients.”

“Our members and community engage quite freely in the circular economy,” she continued. “We could never have been able to build our client base for IEA (Camargo’s-in-house agency) if it had not been for circular economy. The members…have built their business at a faster speed due to everyone pitching in.”

The increased business and connection experienced by CUBE members using the circular economy is becoming evident all over the world.  The recent Global Coworking Survey found that 42 percent of respondents reported earning more money after joining a coworking space. And more than half said they collaborate on projects more often since joining a coworking space.”

Tag // Thought Leadership, CoWorking Space

VIRGIN MEDIA BUSINESS LAUNCHES CONNECTIVITY TRIAL FOR STARTUPS

Virgin Media Business

“Our role at TheCUBE is to attract and incubate entrepreneurs by giving them the best tools to enable their ambitions. That’s why the trial with Virgin Media Business is so exciting for us – it enables us to provide entrepreneurs with a previously inaccessible technology, but on their terms.

“Spaces like THECUBE are pioneering a new type of economy in the UK – with technology at its heart. We couldn’t be happier with how Virgin Media Business has worked with us so that our entrepreneurs and startup teams would able to capitalise on the best secure business-grade access internet service, with the commercial terms that suited their needs.”

Tag // CoWorking Space

VIRGIN MEDIA OPENS SUPERFAST ‘INNOVATION LAB’

Tech Week Europe

Virgin Media is teaming up with London’s ‘Silicon Roundabout’ startup incubator TheCube to create what it calls an ‘innovation lab’….According to its Website, the TheCube was founded in September, 2009, as a direct response to the Lehman Brothers collapse. “The most obvious and direct solution was to tribe people via social media and then provide a physical space from which to brainstorm, innovate and collaborate,”

Tag // CoWorking Space


2010

HOLD ONTO MORE

Dazed & Confused

The Firm is proud to present a unique exhibition of work by emerging Hackney talent, Josephine Ada Chinonye Chime. Currently preparing for her debut solo show Hold Onto More, to be held at THECUBE

Vogue Italia

“It’s called Hold Onto More, the exhibition of paintings by the illustrator Josephine Chime, presented in the small gallery and multimedia space, The Cube London, until the end of July and then during The Hackney Wicked Art Festival.”

Tag // CoWorking Space

THE INCUBATION SPACE FOR COWORKERS

Deskmag

[Araceli] Camargo wants to assemble a bureau of “Cubers” who can work collaboratively, learn from each other and help each other grow. 

For someone so versed in the rhetoric of coworking, it’s interesting to discover that Camargo wasn’t even aware of the term until after opening the space: “We called ourselves a conceptual workspace,” she says.

That’s because she arrived at the idea independently, while pondering a way to make something successful in the wake of the 2008 financial crash: “I started brainstorming a couple of ideas of businesses I wanted to start which could catch all these people who would no longer be employed, or graduates for whom employment wouldn’t even be an option. That’s where the idea for THECUBE came from.”

Camargo also drew inspiration from her many previous careers – she has worked in theatre, dance and event production, and business consultancy.

Tag // CoWorking Space

INTERVIEW WITH ARACELI CAMARGO

WhoHub

What is your professional background? What were you doing before?

“I have a colourful background, starting first with psychology and theatre. Then I moved into fashion and finally landing in enterprise. Despite the diversity at the core is problem solving, I love getting to the core and figuring out how people and things work. So from that angle my experience has been in generating solutions, which makes sense for enterprise.”

Tag // Thought Leadership

TRUE CAPITALISM & COWORKING SPACES

PR Log

We are interested in [the] right now, how do we create ideas that generate economy now, as the future is uncontrollable.

Tag // Thought Leadership, CoWorking Space