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Neuroscience For Industry

THECUBE research lab is focused on the study and understanding of how human perception works. Specifically, we  research how memory and attention play a role in cognitive processes.



Neuroscience continues to shed understanding on how the brain and central nervous system help construct the world around us. Furthermore, technology is now working in symbiosis with science to give us a deeper, clearer, and more detailed vision of ourselves. Through our research we use scientific studies to become more aware of how we, as humans, perceive the world around us, this is then translated to industry language, ready for application.

We are entering a human-centered era, driven by technology and science, which is allowing us to create more empathetic, sophisticated, and conscious services and products. In this area we help our clients find a deeper understanding of how people perceive, interpret, and interact with the world around them.


Research Ethics

The science is thoroughly researched and prepared for commercial application. The purpose is to gain an¬†understanding of how people perceive and interact with the world around them. We aim to stay honest to the science whilst making it accessible and applicable to industry. By honest, we mean that we research a wide range of studies and data, which at times show different findings in order to bring you a diverse set of theories. It also means that we will not take a reductionist approach nor will we claim that neuroscience is an “answer” or predictive.