17th Feb 2015
Designers & Branding Collective: Dissecting Tinder
Fellow member Alex Simonini will be taking the lead for the coming collective where we will be dissecting tinder. To prepare yourself please look and prepare your thoughts on the following:
1) How has tinder changed our mating/dating culture?
2) What are the mechanics/features of tinder that made it work?
3) What was their branding story, i.e. why did it go viral?