Electroencephalography (EEG) is a noninvasive electrophysiological monitoring method to record electrical activity of the brain. There is a renewed interest in EEG – thanks to major technological advancements – in both academic research settings and in companies.
For businesses we are observing EEG a part of two main avenues – start ups using this technology to provide insight into the brain and cognition (such as BrainWaveBank), or companies eager to enhance their products by using EEG to gain consumer insights (examples include Hyundai, Walt Disney, Google, Microsoft, Frito-Lay, PayPal, Yahoo, and many more).
If you are interested in using EEG, are looking to hire/work with a company using EEG data, or are creating a business using this technology – JOIN US as we are looking into:
- EEG and its data,
- its abilities and limitations,
- and its use in industry.
Gráinne is a Senior Lecturer in Cognitive Neuroscience at King’s College London. She is embarking on new research with the use of EEG, exploring the contribution of attention to our cognitive processes. This research is paramount to our understanding of how we process our environment and would be of great use to both science and industry. Her research focus is in autism, ADHD and related disorders of neurodevelopment. This is reflected in a substantial contribution to neuroimaging and laboratory-based neuroscience research in the field.
Daniel’s academic and occupational focus is on human-centred data and human interactions with technology. Daniel has experience with a variety of modalities in neuroimaging, primarily fMRI and EEG. He is an advocate of bringing meaningful applications of cognitive science and neurotechnology from lab to home or office in a scientifically sound manner.
THECUBE is a coworking space for individuals working within science, technology and/or design. Neuroscience London is a regular meet up organised by scientists for scientists and anyone interested in science. We are excited to be welcoming Gráinne McLoughlin and Daniel Akinola-Odusola to our space to be discussing EEG and how it may be applied to industry.
(image by Simon Fraser University)