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How a meaningful brand attracts more customers – Workshop with WeMakeWebsites

30th June 2015

13 July // 7pm at THECUBE, 155 Commercial Street, E1 6BJ

WeMakeWebsites founder Alex O’Byrne will be speaking in partnership with Araceli Camargo, Cognitive Neuroscientist and Founder of THECUBE London. The workshop will examine how to create a brand that resonates with your audience.

THECUBE is a coworking space in Shoreditch, East London. Our community is diverse with a base in the creative, design and scientific communities.

Part 1 // Alex O’Byrne

Alex works with both startup and established ecommerce companies to help enhance their sales, by merging brand image with e-commerce best practice. This workshop will prove extremely useful to small and medium labels and creatives who need to build meaningful perception, and capture their audience’s attention.

  • How to create meaning
  • Understanding your brand on and offline
  • Tools

Part 2 // Araceli Camargo

Araceli’s area of research is the cognitive visual system, which is especially apt at analysing brands and their effectiveness in engaging consumers, with insights backed by science.

  • How the brain looks at meaning
  • Why meaning matters to memory
  • Neuroscience Tools

Part 3// Questions

Part 4// Networking