Being creative is using imagination. Being creative is about trial and error. Being creative is noticing an issue and taking the initiative and courage to address it, voice it, change it or fight against it. Innovation is the carrying out of combined ideas. It is the process and the result, the production line that assembles ideas and ensures they are successfully intertwined to make something new, relevant and working. The results of innovation are not final nor is it the end. The result remains open for innovation to happen again.
Being open, is a valuable trait when generating ideas. Openness allows the unusual and the unconventional to intrude on the thought process, for influences to travel to and come from all areas of the globe. Openness allows you to contemplate on a range of choices whilst it gets you to break away from pattern and to embrace all forms of collaboration. With art, the initial thought process starts with ideas that stem from emotion, opinion, situation and expression. These headings will produce an idea which will be unique to each artist, but sometimes projecting that idea in a visual way, and needing it to appeal to others may not represent or express individuality. This is where innovation is needed.
The artist combines influences and ideas to make themselves and their visual voice stand as a unique one. In my personal opinion I believe the process of innovation has to be a genuine one for it to be successful. There are artists who lack sincerity in their work and it shows. In a previous article What Should Art Do? I briefly touched upon on the thought that of late there had been a lot of art that was being produced for the reason of attention and not because it delivered a message, emotion or opinion. It is a though only half of the innovation production line is being used, the first half: The Idea.
Art which has been designed with intent to exist for the sake of being new isn’t genuine art. Innovation should be the process of creativity and a result that works, not an idea that stands alone.