29th April 2016
THECUBE research lab was invited to produce a piece of research for SEEN Presents. The purpose was to use neuroscience to understand how people perceive and interact with live experiences. The interaction between brands and audience has changed, especially given how our attention systems are changing due to complexity and use of digital technology. Therefore the most important moment in the conversation between brands and their audience is
We presented SEEN with a report that covered how attention, embodied cognition, and memory worked in the context of live experiences.
The client used our research to write a book and articles on creating smarter live experiences through the understanding of neuroscience.
ABOUT THECUBE Lab
We started the research arm of THECUBE in 2013 to help industry undrestand how people percieve and interact with the world around them.