Cognitive Academy: Attention and Cognition pt.III

THECUBE Academy: Attention and Cognition 3

WHEN: 20th April 2016 @ 7pm


Cognitive neuroscientist Araceli Camargo will lead this workshop examining attention and technology, we will be covering three main objectives in this final workshop on attention.

// We will look at how digital devices are affecting and changing our attention system.

// What does this mean for those of us who are creating and designing products and services.

// Discuss how to apply this understanding to industry.


Neuroscience is still quite a young science, however it has already shed significant understanding on how the brain and central nervous system help construct the world around us.

Furthermore, technology is now working in symbiosis with science to give us a deeper, clearer, and more detailed vision of ourselves. Through these workshops we can use scientific studies to become more aware of how the brain works to make products, designs, and technologies that are more centred on the human. In short, they are human centric.


The science is thoroughly researched and prepared for commercial application. We have worked with many clients that are leading in human centric products, technologies, and services.

The purpose is to gain understanding of how people perceive and interact with the world around them. We aim to stay honest to the science whilst making it accessible and applicable to industry. By honest, we mean that we research a wide range of studies and data, which at times show different findings in order to bring you a diverse set of theories. It also means that we will not take a reductionist approach nor will we claim that neuroscience is an “answer” or deterministic.

We believe that good science stays within questioning and exploration rather than veering towards determinism and certainty. Before every workshop we explain the ethics behind the work we do and who we work with.