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020 7377 9279
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WORKSHOPS // THE NEUROSCIENCE OF ATTENTION

10th Feb 2016

Technology has changed the way we interact, work, and make use of things, this is having a profound affect on how we pay attention. In consequence this changing us; it is changing our idea of aesthetic, what we prioritise, and what we value. We see this as valuable information for those that design products, technologies, and services, from a human-centric perspective.

There are three classes in this course focusing on human Attention. The course is designed for industry professionals who wish to learn the science behind their work and obtain an understanding of how people “do” things. The commercial industries are changing, we are moving towards smart products, services and technologies, therefore a deeper understanding of how our brain does things is imperative to being more humancentric.

THE ATTENTION SYSTEMS: Class 1

26 February 2016

4:30-6:30pm

We will look at the evolution of attention in particular how our environment plays a role in its evolement. Secondly we will look at the different types of attention and then we will end the class with a discussion on how this can be applied to new products, designs and technologies.

TICKETS

ATTENTION AND COGNITION: Class 2

23 March 2016

7:00-9:00pm

Attention is part of the visual cognitive systems, which means it has both neurologoical mechanisms and cognitive outcomes. We will look at how attention plays a role in learning and decision making. The class will end with an open discussion on applications for design, services and technologies.

HOW TECHNOLOGY HAS CHANGED OUR ATTENTION: Class 3

22 April 2016

4:30 -6:30pm

This final class will be more specific and focus on how digital devices are changing the way we pay attention. This understanding has significant impact on how we design products, package services, and create marketing campaigns. We will look at case studies of how companies are already using this knowledge to be more humancentric and purposeful.

All classes will take place at THECUBE, Studio 5, 155 Commercial Street, London, E1 6BJ

OUR RESEARCH

The science is thoroughly researched and prepared for commercial application. We have worked with many clients that are leading in human-centric products, technologies, and services such as Nike, Seen, and NHS.

The purpose is to gain understanding of how people perceive and interact with the world around them. We aim to stay honest to the science whilst making it accessible and applicable to industry. By honest, we mean that we research a wide range of studies and data, which at times show different findings in order to bring you a diverse set of theories.

We believe that good science stays within questioning and exploration rather than veering towards determinism and certainty.